FemTech WKD Insights | FemTech 2024 Market Review and 2025 Trend Forecast
Text: Michelle & Zhu | Layout: Joji
Original article, reproduction without permission is prohibited
2024 has witnessed remarkable progress and achievements in the Female Health Technology (FemTech) sector. We've seen substantial capital investments, revolutionary innovations, and increasing attention to women's health needs across their entire lifecycle, from puberty to menopause.
๐ China's first hackathon focusing on women's health technology innovation in 2024
01 Looking Back at 2024โ
Startup Funding and Product Detailed Introductionโ
Hertility Health - $22M Series Aโ
Focus Area: Reproductive Health & Hormone Testing Innovation Highlights: AI-powered at-home hormone and fertility testing, personalized health plans, and tele-health consultations with specialists. The company acquired seed investor Samira Ann Qureshi as CEO, emphasizing their commitment to female leadership in the FemTech space.
Evernow - $16.8M Series Bโ
Focus Area: Menopause Care Innovation Highlights: Platform combining personalized hormone replacement therapy with ongoing clinical support. Their unique algorithm matches women with the right treatment based on comprehensive health data, reducing symptom severity by 82% within three months.
Allara Health - $10M Series Aโ
Focus Area: Hormonal Health & PCOS Innovation Highlights: Virtual clinic for women with hormonal conditions, focusing on PCOS (Polycystic Ovary Syndrome). Their interdisciplinary care teams combine endocrinology, nutrition, and mental health support, achieving a 76% improvement in patient-reported outcomes.
Libra - $8.7M Seed Fundingโ
Focus Area: Period Care Innovation Highlights: Smart period care products that integrate with health tracking applications. Their biodegradable, sensor-equipped pads can track flow volume and composition, potentially detecting early signs of health issues like endometriosis and anemia.
Twentyeight Health - $8.3M Series A Extensionโ
Focus Area: Reproductive Health Access Innovation Highlights: Telehealth platform making reproductive healthcare accessible to underserved communities. Their "care navigator" service helps women navigate insurance coverage and financial assistance programs, increasing access to essential services for marginalized populations.
02 Industry Trendsโ
Part 1: Macro Environmentโ
01 Investment Environmentโ
Ida Liu, Global Head of Citi Private Bank, predicted in an interview with Bloomberg: Over the next five years, women will control more than 50% of global wealth.
Female investors generally value sustainability, social impact, and long-term value, which are becoming key factors guiding the flow of trillions of dollars. Wealth is increasingly being directed toward businesses that prioritize human and planetary well-being.
Impact investing, ESG (Environmental, Social, and Governance) investing, and capital allocation guided by these goals are gradually shaping the new normal in the investment landscape.
02 Investment Opportunitiesโ
2025 is set to be a pivotal turning point for funding in female health technology (FemTech). Venture capitalists and institutional investors have finally recognized that women's health represents a vast and underdeveloped market. From menopause management to endometriosis treatment, these previously underfunded areas are now attracting billions in investments, driving unprecedented innovation.
According to Pitchbook data, in 2024, the total venture capital in the European FemTech sector reached โฌ339 million across 47 deals. This figure not only exceeds the 2021 high of โฌ325 million but also marks a substantial growth in the industry.
However, with the influx of significant funding, market expectations have also risen. Investors will increasingly focus on data-driven outcomes, while consumers will expect products to deliver tangible and specific benefits.
Part 2: Women's Health Subsectorsโ
01 Menopause Care: Moving Toward Mainstreamโ
As global populations age, innovations related to menopause and aging become increasingly crucial. Menopause has transformed from a marginal topic to a field garnering significant attention, attracting interest from startups to industry leaders. They offer solutions covering everything from symptom management to long-term health maintenance, aimed at helping women navigate this challenging life stage smoothly.
However, the rising popularity of menopause brings potential risks. Some brands use menopause as a trendy label to package products and services lacking substantial efficacy or clinical validation. This approach not only misleads consumers but may also negatively impact the credibility of the entire industry.
Therefore, 2025 is expected to see the establishment of close collaborations between academia, research institutions, and startups to accelerate the transformation of scientific findings into actual technologies and products to enhance overall progress in the menopause field.
02 Menstrual Health Innovation: Redefining Period Careโ
Innovations in menstrual health are addressing long-standing issues such as dysmenorrhea, irregular menstrual cycles, and the lack of sustainable period products.
By 2025, menstrual health innovations are expected to move beyond simple tracking to achieve true health optimization. These innovations will help women understand their bodies more deeply and make more informed health decisions. Menstrual data will become a new window for clinicians to understand women's health conditions, enabling early identification and intervention for conditions like anemia and thyroid disease.
03 Sexual Health: An Increasingly Prominent Priorityโ
Sexual health is a key component of overall well-being but is often overlooked in healthcare. FemTech is breaking this limitation by focusing on products and services related to sexual health, pleasure, and function. Sexual health concerns not only women's physical well-being but also psychological and emotional aspects.
Telemedicine platforms provide privacy-protected consultations for sexual health, while innovative products like wearable devices and pelvic floor muscle trainers help women address issues such as painful intercourse and sexual satisfaction. The development of applications and educational tools is also promoting open discussions about sexual health topics.
By 2025, FemTech solutions will help normalize sexual health conversations, reduce stigma, and provide more accessible care options, ensuring women receive the necessary support throughout all life stages.
04 Reproductive Health: Automated Technology Leading the Reproductive Revolutionโ
As a core area of FemTech, reproductive health is expected to significantly expand its service scope and accessibility by 2025. Fertility preservation, once viewed as a premium service, is gradually becoming mainstream with technological advancements and increased workplace support.
Assisted Reproductive Technology (ART), such as In Vitro Fertilization (IVF) and Intracytoplasmic Sperm Injection (ICSI), has greatly improved fertility success rates. Startups will enhance the efficiency of fertility treatments by automating these processes and optimizing laboratory procedures for fertility preservation, including egg, sperm, and embryo freezing. Fertility automation technology will strengthen reproductive health management through precise fertility tracking and prediction, helping individuals and couples make positive progress in their fertility journey.
Part 3: Technology Applicationsโ
01 Agentic AI: Smarter Decision Support in Women's Healthโ
Artificial Intelligence (AI) has already triggered a transformation in healthcare, and by 2025, we expect to see the rise of Agentic AIโsystems capable of operating autonomously within set parameters.
Unlike traditional AI, Agentic AI no longer relies on human intervention; it can analyze data, generate recommendations, and even assist in clinical decision-making.
Imagine when a pregnant woman's wearable device detects abnormal heart rate and blood pressure, Agentic AI can immediately analyze this data, compare it with millions of cases, and quickly provide recommendations to healthcare providers. These systems can also help identify early signs of breast cancer, optimize fertility treatment, and manage chronic conditions like osteoporosis.
The complexity of women's health issues often leads to diagnostic errors or delayed interventions. Agentic AI reduces these risks by providing clinicians with precise, evidence-based analyses. By 2025, through integration with diagnostic tools, wearable devices, and telemedicine platforms, Agentic AI will make healthcare services more proactive, predictive, and personalized.
02 AI-Driven Diagnostic Platforms and Cutting-Edge Imaging Technologiesโ
Women often face long waiting periods in the diagnostic process, especially in areas such as autoimmune diseases and gynecological disorders, where symptoms are frequently overlooked or misunderstood. The new generation of FemTech is working to change this situation.
AI-driven diagnostic platforms and advanced imaging technologies are shortening diagnostic times. AI-enhanced ultrasound can more precisely identify abnormalities, while home test kits enable women to collect data without going to hospitals. These tools simplify the diagnostic process, helping healthcare providers make quick and accurate decisions.
Rapid diagnosis can save lives. By 2025, solutions that reduce diagnostic delays will improve treatment effectiveness and lessen the burden on healthcare systems. In resource-constrained communities, these tools are particularly important as they make women's care more universal and equitable.
03 Digital Therapeutics: Medical Innovation Beyond Appsโ
Digital therapeutics are leading the transformation from passive health monitoring to active treatment. Doctors can now prescribe software-driven interventions combined with traditional treatments to treat and manage diseases.
For example, digital therapeutics provide cognitive behavioral therapy (CBT) courses through applications, offering mental health support for new mothers with postpartum depression; or using virtual reality to alleviate chronic pelvic pain. These tools extend healthcare services beyond clinics, meeting women's practical needs.
In the face of strained medical resources, digital therapeutics offer a cost-effective solution. By 2025, their application in women's health will further expand, filling care gaps and empowering women with greater health autonomy.
03 Looking Ahead to 2025โ
In 2025, the FemTech industry is expected to maintain strong growth momentum. Investment and innovation will be the two core forces driving the development of the FemTech industry, offering more convenient and personalized care services to address the systemic disparities women face in healthcare.
The development of the FemTech industry will not only promote women's health but also drive broader social and economic benefits, achieving more profound social and economic progress.
Referencesโ
- www.startus-insights.com/innovators-guide/femtech-trends/#Pelvic-and-Uterine-Care
- diffusionpr.com/femtech-trends-2025
- www.healthitanswers.net/the-future-of-femtech-7-trends-to-watch-in-2025/
- www.bloomberg.com/news/articles/2024-12-10/wall-street-wealth-chiefs-see-hottest-money-in-private-markets
FemTech Weekend Strategic Cooperation and Co-creation Community Partnersโ
C2C Startups is a leading cross-border science and innovation accelerator dedicated to building a global entrepreneurial community, deeply exploring and cultivating innovation and venture capital talent, and providing precise early-stage incubation and comprehensive cross-border science and innovation services for startups. Since its establishment, C2C Startups has reached strategic cooperation with entrepreneurial ecosystem partners from more than 10 countries and regions worldwide and has successfully served nearly 100 domestic and overseas technology startups.
C2C Startups always works closely with entrepreneurs from different regions and cultural backgrounds, aiming to help build the next generation of technology companies with global influence starting from entrepreneurial ideas.
She Rewires focuses on women's development in science, technology, engineering, art, and mathematics (STEAM). She Rewires is dedicated to igniting and reshaping women's passion for and development in STEAM. She Rewires starts from China and connects globally. As China's most active community of women in technology, it presents a new and vibrant image of Chinese women in technology.
She Rewires' vision is to shape a sustainable STEAM future for all. Not only embracing changes with the times but also envisioning a more inclusive, diverse, and innovative future built by women and their allies, allowing everyone to become pioneers in their respective fields.
She Rewires has been jointly created by more than 130 volunteer co-builders in 16 cities and connects over 70,000 members globally.
// Who is FemTech Weekend?โ
FemTech Weekend is China's first public welfare hackathon focusing on women's health technology, dedicated to widely spreading advanced FemTech concepts, inspiring attention and participation from all sectors of society in the development of women's health technology, and jointly promoting progress and innovation in China's women's health technology field. We are committed to sharing FemTech products, research, and investment and financing information, promoting the development and exchange of the female health technology ecosystem in China.
We have also established extensive connection networks with FemTech ecosystems in multiple countries and regions globally, helping each participant grasp industry dynamics and achieve value co-creation.